Good, efficient usability, good organization, good summaries that actually serve their function and give the info you want, good type choices, good technical execution, and in general a lot of common sense and seem to show that they actually thought about what they're doing and understand why it matters.Ī senior will also either be the foundation of a department if solo, working with other more experienced people, or managing more junior staff, and so across these scenarios it's important they understand that best practices matter, how to work with a team, and set a good example. Again, so much in the details, as younger/inexperienced designers tend to really botch them. I would say that at the very least I'd expect a senior portfolio to not make basic mistakes, the kinds of stuff that might be common with junior level work but should never be made at higher level portfolios. The actual work as well can vary as not everyone is doing widely known brands or agency work so there's not always a 'wow' factor but can be more about competence and in the details. I have a hard rule about directly maintaining my anonymity so unfortunately won't share my own, but as others mentioned it can vary and there are a lot of senior-level designers who might still have junior-level portfolios or ones that will blow you away. Small shop had to write design and direct myself. Feel free and poke holes in my book (be gentle it’s been a while since I had refreshed it) this work was all mine. A book that says “don’t worry, give it to me and let me crush it, no hand holding or flushing out needed.” That is not always what the creative wants but it’s what we need. Sure I might go to them as a freelancer if I come accross a brand that would fit that very narrow style… but as a full time employee it would be hard. So often I get work that looks dope but looks the same. Regardless when I look for talent I want to see RANGE and different looks for each of the brands. Coming from tbe design world and not the copywriting world my ideas were more visual and illustrative. Being in tbe ad agency as a senior designer and art director the work was a bit less with aesthetics as it was more about ideas. They mostly fall into 2 main categories ad agency or design house. Join our Discord server Design Subreddits LISTĪs a freshly titled ( so meh on titles) ACD… was a senior art director it really all depends on the work your looking to do. Please report any posts which break these rules, to maintain the quality of the subreddit. No Candid / Non-Consenting Explicit / Sensitive ContentĬontact / Engage Moderators Appropriatelyįor full explanation of the rules see here. Shared work must have a comment for context and use the green "Sharing Work" flair.
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